It was Carl von Clausewitz who first started to describe the differences between ideal performance and actual performance. In "On War", he wrote: And while his context was in relation to war, we have since discovered it is a concept that can
It's no secret that hospitality marketing was turned upside-down by social media and the internet. Nowadays, instead of relying on travel books, travelers can look up reviews on travel blogs and websites, share experiences on social media, and ask others
The Hotel Distribution Technology Chart starts from the hotel at the center and expands outwards towards the guest. The chart is organized following the data flow from the hotel towards the guest via the three distribution groups: online, travel agents, meetings, and events. Each ring moving outwards
Voice search, conversational messaging and artificial intelligence are currently changing the way that travelers interact with brands. Many consumers already use devices such as Amazon Echo to do a wide range of things, from checking their daily calendar to ordering
If you aren’t familiar with the concept of the attention economy, it’s based on the fact that consumer attention is limited and always comes at a price—that price has skyrocketed in recent years. Every single day, there are more companies, with
As 2017 comes to a rolling stop, 2018 is posing as a great opportunity for brands to connect and grow with their consumer. Social media surely hasn't lost any traction, and email continues to show massive returns on investment and
A lot of businesses frequently use the term Digital Transformation, but what does it actually mean? We have become so accustomed to digital technology, we are no longer able to imagine life without it. And yet, when it comes to the digital
Nowadays, it's quite easy to go on a travel. Quite actually, any trip starts when people pull their phones out of their pockets. Travel to a city nearby by train or in a stranger’s car? Find a deal for a
In a world where consumers are increasingly flooded with information and a multitude of options, hotels are striving to find new ways to acquire and build customer loyalty. What is Artificial Intelligence? Simply put, artificial intelligence is a sub-field of computer science.
Social media has become a priceless tool for today’s traveler. In particular, social media is found to have influence at two distinct points in the travel funnel: An inspiration to travel A mean to share travel experience As a result, Instagram
Dynamic Ads for Travel gives destination brands and local business an unique opportunity to display individually tailored offers to millions of potential customers – generating a direct increase in sales. While the underlying principle of Dynamic Ads for Travel is the
Note: This is a sample chapter from my book available here on Amazon! THE RISE IN DIGITAL TOURISM Consumers are looking for pieces of information well before they book their trips, they compare and read opinions of other travelers, and then they book tickets,
In two posts I’ll be taking a deep-dive into Sponsored On-demand Geofilters as they are without doubt one of the easiest and most accessible Snapchat ad formats to get started with. They don’t require huge budgets and are excellent for your first
Recently, travel brands have been one of the biggest winners since social networks turned to advertising. After an painful start into the online world, the travel industry is enjoying some of its biggest perks, and 2017 is already looking like
In this first Startup pitch post, I will a speak about a really fancy travel startup called: Esplorio. During my stay in London for the Travel Technology Europe, I was invited for an after drink conference organized by HDYTI [Hey!