Note: This is a sample chapter from my book available here on Amazon! THE RISE IN DIGITAL TOURISM Consumers are looking for pieces of information well before they book their trips, they compare and read opinions of other travelers, and then they book tickets,
In two posts I’ll be taking a deep-dive into Sponsored On-demand Geofilters as they are without doubt one of the easiest and most accessible Snapchat ad formats to get started with. They don’t require huge budgets and are excellent for your first
Recently, travel brands have been one of the biggest winners since social networks turned to advertising. After an painful start into the online world, the travel industry is enjoying some of its biggest perks, and 2017 is already looking like
In this first Startup pitch post, I will a speak about a really fancy travel startup called: Esplorio. During my stay in London for the Travel Technology Europe, I was invited for an after drink conference organized by HDYTI [Hey!
Planning your marketing is tough. You know why? Because it requires you to answer a difficult question. How to create and market unique and immersive travel experiences ? Beyond the understanding of the essence of travel experience it is also important to find what influences
The basic premise behind Snapchat is pretty simple: share customizable, short-timed photo and video content with closest friends from your phone. But when it comes to using the platform for travel brands, things get complicated. How to use Snapchat for
Travel Techonology Europe is a few short weeks away. The conference, taking place Feb. 22-23, offers attendees access to the best in the travel biz, all in one place. There are other reasons besides the obvious to attend. Each year,
The digital transformation is underway. However, it goes beyond the customer front-office. It also includes a profound transformation of an organization and its operations, in particular the supply chain. This is an essential factor if you wish to keep promises
Digital transformation is becoming the latest challenge for any organization. The reason is because it impacts not only industry structures but also internal organization. CEO must constantly challenge their organizations to ensure that this technology-enabled change can unlock productivity gains and significant competitive advantage
Several marketers are hesitant to use social media data, and with good reason. At the same time data are large scale, timely, and inexpensive, they also present a host of challenges, including differences across social media platforms and selection bias. Actually, any businesses
In my pursuit of curiousity and knowledge, I decided to undergo a MOOC class on Coursera about Machine Learning. After few online readings, I found out that adding this skills in my personal toolkit could boost my digital marketing career.So let's
Technology has changed the game. Consumers can ignore advertising and marketing at will. To break through the clutter, brands need to tell remarkable stories worth listening to and become the media in the process.