It was Carl von Clausewitz who first started to describe the differences between ideal performance and actual performance. In "On War", he wrote: And while his context was in relation to war, we have since discovered it is a concept that can be applied in many scenarios. In fact, a seamless, frictionless user experience has now become the new standard: the minimum to be relevant
It's no secret that hospitality marketing was turned upside-down by social media and the internet. Nowadays, instead of relying on travel books, travelers can look up reviews on travel blogs and websites, share experiences on social media, and ask others for recommendations more easily than ever. Even today, hospitality marketing trends are ever-changing. MDG Advertising recently released an infographic highlighting five upcoming trends in hospitality digital
The Hotel Distribution Technology Chart starts from the hotel at the center and expands outwards towards the guest. The chart is organized following the data flow from the hotel towards the guest via the three distribution groups: online, travel agents, meetings, and events. Each ring moving outwards is a level of technology that builds on the last to reach the guest. A chart made by SNAPSHOT View the hi-res chart now.
Voice search, conversational messaging and artificial intelligence are currently changing the way that travelers interact with brands. Many consumers already use devices such as Amazon Echo to do a wide range of things, from checking their daily calendar to ordering an Uber or searching for businesses nearby. This increase in voice search will soon enter the realm of the travel industry -
If you aren’t familiar with the concept of the attention economy, it’s based on the fact that consumer attention is limited and always comes at a price—that price has skyrocketed in recent years. Every single day, there are more companies, with more brands and more products to advertise, which means there’s more demand for consumer attention than ever. Before launching a communication campaign to