The Hotel Distribution Technology Chart starts from the hotel at the center and expands outwards towards the guest. The chart is organized following the data flow from the hotel towards the guest via the three distribution groups: online, travel agents, meetings, and events. Each ring moving outwards is a level of technology that builds on the last to reach the guest. A chart made by SNAPSHOT View the hi-res chart now.
Voice search, conversational messaging and artificial intelligence are currently changing the way that travelers interact with brands. Many consumers already use devices such as Amazon Echo to do a wide range of things, from checking their daily calendar to ordering an Uber or searching for businesses nearby. This increase in voice search will soon enter the realm of the travel industry -
If you aren’t familiar with the concept of the attention economy, it’s based on the fact that consumer attention is limited and always comes at a price—that price has skyrocketed in recent years. Every single day, there are more companies, with more brands and more products to advertise, which means there’s more demand for consumer attention than ever. Before launching a communication campaign to
As 2017 comes to a rolling stop, 2018 is posing as a great opportunity for brands to connect and grow with their consumer. Social media surely hasn't lost any traction, and email continues to show massive returns on investment and both of these channels are expected to allow businesses to thrive in the upcoming year. However, we can expect to notice a
Nowadays, it's quite easy to go on a travel. Quite actually, any trip starts when people pull their phones out of their pockets. Travel to a city nearby by train or in a stranger’s car? Find a deal for a weekend trip? Learn what people think about a destination? By now it doesn’t feel like “there’s an app for that”, but “there