A lot of businesses frequently use the term Digital Transformation, but what does it actually mean? We have become so accustomed to digital technology, we are no longer able to imagine life without it. And yet, when it comes to the digital transformation of the work environment, we still have a long way to go. The greatest obstacle for digital transformation is simply, people. There are
When it comes to personalization, Amazon becomes top of mind. The online retail giant’s personalized recommendations have enabled their customers to find a product quickly, making the overall user shopping experience a smooth and pleasant one. With more companies like Amazon adopting similar personalization features, the bar has been raised in relation to customer expectations. Today, consumers demand the same personalized experiences,
[Traveltrends] How to leverage the right digital channels to reach Chinese travelers with Humphrey Ho, Hylink Digital Solutions
In less than two decades China has grown from travel minnows to the world’s most powerful outbound market, leapfrogging the US – and leaving it in its wake. According to the United Nations World Tourism Organisation (UNWTO) Chinese tourists overseas spent $261.1bn in 2016, up from around $10bn in the year 2000 (the figure for 2017 is likely to top $300bn). Collectively,
It was Carl von Clausewitz who first started to describe the differences between ideal performance and actual performance. In "On War", he wrote: And while his context was in relation to war, we have since discovered it is a concept that can be applied in many scenarios. In fact, a seamless, frictionless user experience has now become the new standard: the minimum to be relevant
It's no secret that hospitality marketing was turned upside-down by social media and the internet. Nowadays, instead of relying on travel books, travelers can look up reviews on travel blogs and websites, share experiences on social media, and ask others for recommendations more easily than ever. Even today, hospitality marketing trends are ever-changing. MDG Advertising recently released an infographic highlighting five upcoming trends in hospitality digital
The Hotel Distribution Technology Chart starts from the hotel at the center and expands outwards towards the guest. The chart is organized following the data flow from the hotel towards the guest via the three distribution groups: online, travel agents, meetings, and events. Each ring moving outwards is a level of technology that builds on the last to reach the guest. A chart made by SNAPSHOT View the hi-res chart now.