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If you aren’t familiar with the concept of the attention economy, it’s based on the fact that consumer attention is limited and always comes at a price—that price has skyrocketed in recent years. Every single day, there are more companies, with more brands and more products to advertise, which means there’s more demand for consumer attention than ever. Before launching a communication campaign to

In a world where consumers are increasingly flooded with information and a multitude of options, hotels are striving to find new ways to acquire and build customer loyalty. What is Artificial Intelligence?  Simply put, artificial intelligence is a sub-field of computer science. Its goal is to enable the development of computers that are able to do things normally done by people -- in particular,

Social media has become a priceless tool for today’s traveler. In particular, social media is found to have influence at two distinct points in the travel funnel: An inspiration to travel A mean to share travel experience As a result, Instagram is one of the most relevant platforms for destination marketers. However, like most social media platforms, cutting within the noise can feel

Dynamic Ads for Travel gives destination brands and local business an unique opportunity to display individually tailored offers to millions of potential customers – generating a direct increase in sales. While the underlying principle of  Dynamic Ads for Travel is the same as that for Dynamic Ads, destination brands can now advertise with much greater relevance and effect thanks to some key changes. For