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Now you have thought about how you’d like to use a Geofilter, the next step is to create one! This post is the second in a two part series. Part one focuses on Snapchat Geofilter strategy and usage ideas and you can find it here. It's important to point out as each Geofilter and situation is different. So, it’s important to know the

Some people have known what they want to do all their lives and thus from from the minute they start to crawl and gurgle something resembling a human language. I hate them. May  be it's more accurate to say, I’m insanely jealous of them. Weird kid at school Why ? I have always been frustrated by the fact that I can’t stick with most things long enough to

In two posts I’ll be taking a deep-dive into Sponsored On-demand Geofilters as they are without doubt one of the easiest and most accessible Snapchat ad formats to get started with. They don’t require huge budgets and are excellent for your first exploration into the self-service Snapchat advertising ! In this first post I’ll show you different ways of using Geofilters. In the second

Recently, travel brands have been one of the biggest winners since social networks turned to advertising. After an painful start into the online world, the travel industry is enjoying some of its biggest perks, and 2017 is already looking like a big year for travel brands. Millennials and Facebook Facebook is starting to rise the bar every year in terms of travel marketing and this

Planning your marketing is tough. You know why? Because it requires you to answer a difficult question. How to create and market unique and immersive travel experiences ? Beyond the understanding of the essence of travel experience it is also important to find what influences traveler experiences. As Otto and Ritchie pointed that for travelers there are four important factors that influences the experience, respectively hedonistic, peace of mind, involvement and recognition. In their