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Travel is by nature an industry driven by aspiration and inspiration.We all have ambitions and destinations that we want to see and things we want to do there. But as all travel goals, we have to start somewhere. Usually, we are inspired by : family, friends, books, dreams, and TV shows – just to name a few. No, influencer marketing is not doomed.

Note: This is a sample chapter from my book available here on Amazon! THE RISE IN DIGITAL TOURISM Consumers are looking for pieces of information well before they book their trips, they compare and read opinions of other travelers, and then they book tickets, hotels, and even tickets for shows and museums. During the journey, from online check-in to searching information about places and leisure activities.

Now you have thought about how you’d like to use a Geofilter, the next step is to create one! This post is the second in a two part series. Part one focuses on Snapchat Geofilter strategy and usage ideas and you can find it here. It's important to point out as each Geofilter and situation is different. So, it’s important to know the

Some people have known what they want to do all their lives and thus from from the minute they start to crawl and gurgle something resembling a human language. I hate them. May  be it's more accurate to say, I’m insanely jealous of them. Weird kid at school Why ? I have always been frustrated by the fact that I can’t stick with most things long enough to

In two posts I’ll be taking a deep-dive into Sponsored On-demand Geofilters as they are without doubt one of the easiest and most accessible Snapchat ad formats to get started with. They don’t require huge budgets and are excellent for your first exploration into the self-service Snapchat advertising ! In this first post I’ll show you different ways of using Geofilters. In the second