Social media has become a priceless tool for today’s traveler. In particular, social media is found to have influence at two distinct points in the travel funnel: An inspiration to travel A mean to share travel experience As a result, Instagram
Dynamic Ads for Travel gives destination brands and local business an unique opportunity to display individually tailored offers to millions of potential customers – generating a direct increase in sales. While the underlying principle of Dynamic Ads for Travel is the
In two posts I’ll be taking a deep-dive into Sponsored On-demand Geofilters as they are without doubt one of the easiest and most accessible Snapchat ad formats to get started with. They don’t require huge budgets and are excellent for your first
In this first Startup pitch post, I will a speak about a really fancy travel startup called: Esplorio. During my stay in London for the Travel Technology Europe, I was invited for an after drink conference organized by HDYTI [Hey!
Planning your marketing is tough. You know why? Because it requires you to answer a difficult question. How to create and market unique and immersive travel experiences ? Beyond the understanding of the essence of travel experience it is also important to find what influences
The basic premise behind Snapchat is pretty simple: share customizable, short-timed photo and video content with closest friends from your phone. But when it comes to using the platform for travel brands, things get complicated. How to use Snapchat for
Travel Techonology Europe is a few short weeks away. The conference, taking place Feb. 22-23, offers attendees access to the best in the travel biz, all in one place. There are other reasons besides the obvious to attend. Each year,
Several marketers are hesitant to use social media data, and with good reason. At the same time data are large scale, timely, and inexpensive, they also present a host of challenges, including differences across social media platforms and selection bias. Actually, any businesses
In my pursuit of curiousity and knowledge, I decided to undergo a MOOC class on Coursera about Machine Learning. After few online readings, I found out that adding this skills in my personal toolkit could boost my digital marketing career.So let's
Technology has changed the game. Consumers can ignore advertising and marketing at will. To break through the clutter, brands need to tell remarkable stories worth listening to and become the media in the process.