Your Guide On How to Create a Snapchat Geofilter

Now you have thought about how you’d like to use a Geofilter, the next step is to create one! This post is the second in a two part series. Part one focuses on Snapchat Geofilter strategy and usage ideas and you can find it here.

It’s important to point out as each Geofilter and situation is different. So, it’s important to know the differences between Community filters and On-demand filters and benefits of each  Then you should be able to decide which one is the best for your situation.

Community filters

A Community Geofilter is free to submit for a public community or event. Examples of community Geofilters are a city, town, public place, park, or school.

They must be designed to be relevant to the area, and to be something the general Snapchatter would use.

Additionally, Community Geofilters also can’t be used for personal or promotional purposes.

On-Demand Geofilter

They are paid, temporary Geofilters that can be used for personal or promotional purposes.

Business Geofilters are required to provide a business name to Snapchat. The business name will be shown next to text that reads “Sponsored by (your business name)” when the user swipes onto it. This let’s the user know that the Geofilter is not provided by Snapchat or a personal Geofilter, but rather promoted by you.

Another benefit of On-Demand Geofilters are the usage metrics. You’re provided with a dashboard that includes the stats and history of all your On-Demand geofilters. With an On-Demand Geofilter, you’re able to see how many times your geofilter was used and viewed.

Note: On-demand Geofilters are only available in the US and  the UK.

Step 1: Design a Snapchat Geofilter

There are a number of options for actually designing the Geofilter:

Manually design your own Geofilter

You can create your Geofilter  manually by using design tools such as Photoshop or Illustrator. There are templates to help you get started which you can access by going to this page and clicking the link called ‘templates’ here.

Use Snapchat’s ready-made filters

If you don’t have access to design tools like Photoshop or Illustrator, you can use Snapchat’s own filter templates which can be customized with different color schemes and wording. These templates can be very limiting so if it’s possible to create your own I would always go with that option instead. You can access this tool by going here and clicking ‘Design’ under the ‘Create Online’ section. Here’s an example:

Personal advice: I recommend you to manually create filters yourself. Why ? By using tools such as Photoshop or Illustrator, you can create unique feel filters which really reflect your brand.

Use Canva

Canva is a web-based graphic design tool with tons of built in images / stickers, frames and other design elements. It’s the ideal place to start if you want more freedom than using a template but still need read-made elements to be part of the design. Canva doesn’t offer ready-made Snapchat size templates but you can create a custom size canvas and then design within it.

Do’s and Don’t’s When creating Geofilter design

Do’s

  • Create Fun designs that are relevant to the location and your audience will want to share with their friends
  • Make sure the filter only takes up the top, bottom or side of the screen and doesn’t take up too much of the central image so that the user can still nicely see their photo in the middle
  • Test out your Geofilter before you submit it by overlaying it on some pictures / snaps you have taken that could be examples of snaps your audience might use. This ensure you can make sure your filter fits nicely over most types of image

Dont’s

  • Add contact information such as phone numbers, emails, social media handles (and hashtags)
    Instructions to visit a URL or download anything
  • Photographs of people

Snapchat Geofilter filespecifications:

  • A design size 1080px wide by 1920px high
  • Save the file as a PNG with a transparent background
  • Maximum file size allowed is 300KB

You can download Snapchat geofilter template for Adobe Photoshop (.psd) &  Adobe Illustrator (.ai) here

For my upcoming trip to Nepal, I created this one

Step2: Upload your Geofilter

Once you have your design ready, head on over to the Community Geofilters and click “Create Now.” You’ll then need to login using your Snapchat account details.

Once logged in, you’ll be prompted to upload your design. And when I created my first filter I ran into a few issues with the size of my PNG file, if this happens to you, TinyPNG is a fantastic service to shave some KB’s off your file and get under Snapchat’s 300KB limit.

Step 3: Choose the area in which you want the filter to be available

Simply use the search box to search the particular place you want to target. You can then view this town on the map and draw your specific location. You can also search by postcode and then draw the specific location around the pinpoint of the postcode.

As location accuracy on mobile’s isn’t always reliable I would recommend making your location slightly larger than it actually needs to be to account for occasions when users phones aren’t reporting an accurate location.

Upon clicking the next button you’ll be taken to a confirmation page.

If you are running multiple filters remember to name them descriptively so you can tell which one you are looking at when reviewing your results.

Step 4: Promote your Geofilter

Promote your filter on other platforms like through Facebook ads and promoted tweets which will show to users in the area and make them aware of it even if they aren’t actively about to take a snap and browsing filters. Although you can’t link to the filter you can talk about it in the ad copy of your ads.

You can also print-screen your snaps with the filter and share them on other social media channels to build awareness of the filter and get more people looking for it when they do use Snapchat.

Step 5: Review the performance of your Geofilter

Login to your account here and click your name in the top right-hand corner of the page, then ‘My Geofilters’. You can then select the filter and see how many Uses and Views your filter has had.

A use is when the filter has been applied to a snap and sent. A view is how many people saw a snap which used your filter.

This data can be one or two days behind so don’t panic if you don’t see any data straight away.

It is natural to have a much higher number of views than uses in most cases. This is particularly true if you can get influential Snapchatters to use your filter there is naturally a high opportunity to gather lots of views as they are likely to have lots of fans.

Hopefully this blog post has given you some handy ideas about how your business might use Geofilters and armed you with tips on how to get the best results from them. Are you already using Geofilters? What kind of success have you had? Share your experiences in the comments section below.