Online Behaviors in Key International & Emerging Markets
How Americans engage online, converse on social media or comment in user-generated platforms is one thing. How Europeans, South Americans or Asians behave online is a different thing. In what ways are behaviors different? How does it affect their travel purchase decision-making process?
In this breakout session, we discuss:
– Differences in social media attitudes and adoption rates in key & emerging markets
– How does the travel industry embrace the mobile revolution?
– The impacts in rate parity throughout various distribution channels
– Is the challenge the same for B2B and B2C industry players?