Speaking theme

Online Behaviors in Key International & Emerging Markets

How Americans engage online, converse on social media or comment in user-generated platforms is one thing. How Europeans, South Americans or Asians behave online is a different thing. In what ways are behaviors different? How does it affect their travel purchase decision-making process?

In this breakout session, we discuss:

 – Differences in social media attitudes and adoption rates in key & emerging markets
 – How does the travel industry embrace the mobile revolution?
 – The impacts in rate parity throughout various distribution channels
 – Is the challenge the same for B2B and B2C industry players?

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