In his book "The Prince", Niccolò Machiavelli described in Chapter 1, the different kinds of states those who are republics and other who are principalities. During the Quattrocento, Italy wasn’t a unified country as we know today. At that time, the country
When it comes to personalization, Amazon becomes top of mind. The online retail giant’s personalized recommendations have enabled their customers to find a product quickly, making the overall user shopping experience a smooth and pleasant one. With more companies like
It's no secret that hospitality marketing was turned upside-down by social media and the internet. Nowadays, instead of relying on travel books, travelers can look up reviews on travel blogs and websites, share experiences on social media, and ask others
Note: This is a sample chapter from my book available here on Amazon! THE RISE IN DIGITAL TOURISM Consumers are looking for pieces of information well before they book their trips, they compare and read opinions of other travelers, and then they book tickets,
Several marketers are hesitant to use social media data, and with good reason. At the same time data are large scale, timely, and inexpensive, they also present a host of challenges, including differences across social media platforms and selection bias. Actually, any businesses
In my pursuit of curiousity and knowledge, I decided to undergo a MOOC class on Coursera about Machine Learning. After few online readings, I found out that adding this skills in my personal toolkit could boost my digital marketing career.So let's
Technology has changed the game. Consumers can ignore advertising and marketing at will. To break through the clutter, brands need to tell remarkable stories worth listening to and become the media in the process.