Not a good brand. Not a successful brand… a great human brand? The number of digital travel touchpoints grows rapidly, as travelers look for better offers via search engines, booking apps, online travel agencies, and deal sites. Yet the travel industry must
When it comes to personalization, Amazon becomes top of mind. The online retail giant’s personalized recommendations have enabled their customers to find a product quickly, making the overall user shopping experience a smooth and pleasant one. With more companies like
Voice search, conversational messaging and artificial intelligence are currently changing the way that travelers interact with brands. Many consumers already use devices such as Amazon Echo to do a wide range of things, from checking their daily calendar to ordering
If you aren’t familiar with the concept of the attention economy, it’s based on the fact that consumer attention is limited and always comes at a price—that price has skyrocketed in recent years. Every single day, there are more companies, with
In a world where consumers are increasingly flooded with information and a multitude of options, hotels are striving to find new ways to acquire and build customer loyalty. What is Artificial Intelligence? Simply put, artificial intelligence is a sub-field of computer science.
Note: This is a sample chapter from my book available here on Amazon! THE RISE IN DIGITAL TOURISM Consumers are looking for pieces of information well before they book their trips, they compare and read opinions of other travelers, and then they book tickets,
In this first Startup pitch post, I will a speak about a really fancy travel startup called: Esplorio. During my stay in London for the Travel Technology Europe, I was invited for an after drink conference organized by HDYTI [Hey!
Planning your marketing is tough. You know why? Because it requires you to answer a difficult question. How to create and market unique and immersive travel experiences ? Beyond the understanding of the essence of travel experience it is also important to find what influences
The basic premise behind Snapchat is pretty simple: share customizable, short-timed photo and video content with closest friends from your phone. But when it comes to using the platform for travel brands, things get complicated. How to use Snapchat for
Travel Techonology Europe is a few short weeks away. The conference, taking place Feb. 22-23, offers attendees access to the best in the travel biz, all in one place. There are other reasons besides the obvious to attend. Each year,