[Traveltrends] Gamification and Millenial mindset: Can they save us from over-tourism? with
Over the last few decades, innovations in aviation — wider, more efficient jets and the rise of low-cost airlines — significantly reduced the cost of flying. Bigger cruise ships capable of holding many thousands of passengers now take entire floating cities to coastal ports (which is why Venice recently banned these). Then there are the many splendors enabled by the internet, among them online booking, local reviews, smartphone mapping, and ride-hailing and home-sharing, which have collectively democratized pretty much every step involved in travel.
To put it simply, Millennials love to travel. Not only are they inclined to take extended-stay trips that encourage cultural immersion, but they also enjoy booking spontaneous weekend getaway whenever possible. This has led Millennial travelers to travel for an average of 35 days per year. Given the fact that many Millennials are delaying marriage and having children, they often have more discretionary income to spend than other generations and travel is typically a top priority. They would rather book a trip than purchase a nicer car or a luxury home product.
In this episode, I had the pleasure to receive Fuchsia Claire Sims who is Co-Founder Adventure Junky App. We spoke on: Gamification and Millenial mindset: Can they save us from over-tourism?
With over 3 million travelers crossing international borders every day – a number set to double by 2030 – we have to ask whether our environments and cultures are resilient enough to withstand the flood.