[Traveltrends] What Makes A Great Human Brand Online? with Mark Schaefer
Not a good brand. Not a successful brand… a great human brand?
The number of digital travel touchpoints grows rapidly, as travelers look for better offers via search engines, booking apps, online travel agencies, and deal sites.
Yet the travel industry must adapt to newer digital marketing strategies to win over potential customers. The key to success is delivering ultra-precisely targeted content, leveraging personalized retargeting combined with AI and deep learning.
A single customer looking to book a trip can visits hundreds of travel pages each day. The search often takes weeks before the final purchase is made.
In this episode, I had the great opportunity to receive Mark Schaefer, is an internationally-acclaimed keynote speaker, strategy consultant, author, and college educator. Always thinking one step ahead of marketing trends, he works with some of the biggest brands on the planet to present memorable and entertaining keynote programs and workshops. Not only we talked about his new book “Marketing Rebellion” but also on What Makes A Great Human Brand Online?
A brand is more than a marketing tool; it’s the way the world perceives your company. More than just using it to sell things, the most successful brands create a powerful and defined identity for their companies.
The goal is not just to be recognizable, but to be so closely identified with your company’s defining characteristic that you become known for it. More importantly, your objective in crafting an identity is to define what sets you apart from competitors.