Latest Blogs
![[Traveltrends] What Makes A Great Human Brand Online? with Mark Schaefer](https://naullynicolas.ch/wp-content/uploads/2019/06/Podcast-Cover-24.png)
[Traveltrends] What Makes A Great Human Brand Online? with Mark Schaefer
Not a good brand. Not a successful brand… a great human brand? The number of digital travel touchpoints grows rapidly, as travelers look for better offers via search engines, booking apps, online travel agencies, and deal sites. Yet the travel industry must adapt to...
![[Interview] La technologie doit nous pousser à être une meilleure personne](https://naullynicolas.ch/wp-content/uploads/2019/04/0-5-e1600941970194-400x250.jpg)
[Interview] La technologie doit nous pousser à être une meilleure personne
Un énorme merci à Valérie Demont (-Steck) pour m'avoir interviewé dans son podcast From Roots to Heaven. J'ai parlé de la Blockchain, de bitcoins et la transparence et la fiabilité que cette technologie propose. Sur ma vision de la digitalisation et la place de...
![[Infographic] The Travel Marketer’s Guide To Customer Booking Habits](https://naullynicolas.ch/wp-content/uploads/2017/11/home-6-img-1-e1601242272292.jpg)
[Infographic] The Travel Marketer’s Guide To Customer Booking Habits
10 Tips for Migrating Successfully from One Platform to Another
In his book "The Prince", Niccolò Machiavelli described in Chapter 1, the different kinds of states those who are republics and other who are principalities. During the Quattrocento, Italy wasn’t a unified country as we know today. At that time, the...
![[Traveltrends] Hospitality Can Gain Competitive Advantages in Age of AI? with Josh Galun](https://naullynicolas.ch/wp-content/uploads/2019/01/New-Podcast-cover10.png)
[Traveltrends] Hospitality Can Gain Competitive Advantages in Age of AI? with Josh Galun
Today’s travelers are looking for more personalization and convenience during their hotel stays, and hoteliers are seeking out new solutions to help meet those needs. Akia is an artificial intelligence messaging platform that allows communication between a hotel and...
![[Traveltrends] Gamification and Millenial mindset: Can they save us from over-tourism? with](https://naullynicolas.ch/wp-content/uploads/2019/01/New-Podcast-cover.png)
[Traveltrends] Gamification and Millenial mindset: Can they save us from over-tourism? with
Over the last few decades, innovations in aviation — wider, more efficient jets and the rise of low-cost airlines — significantly reduced the cost of flying. Bigger cruise ships capable of holding many thousands of passengers now take entire floating cities to coastal...
Why Digital Transformation Won’t Succeed Without Cultural Change
A lot of businesses frequently use the term Digital Transformation, but what does it actually mean? We have become so accustomed to digital technology, we are no longer able to imagine life without it. And yet, when it comes to the digital transformation of the work...
![[Slides] Rebuild Your Digital Strategy using Data, Personalitzation, and Hyper-Segmentation](https://naullynicolas.ch/wp-content/uploads/2018/11/hyper-segmentation-audience-automatique-1200px-par-630px.jpg)
[Slides] Rebuild Your Digital Strategy using Data, Personalitzation, and Hyper-Segmentation
When it comes to personalization, Amazon becomes top of mind. The online retail giant’s personalized recommendations have enabled their customers to find a product quickly, making the overall user shopping experience a smooth and pleasant one. With more companies like...
