by Naully | Feb 19, 2019 | Blog, Insights
In his book “The Prince”, Niccolò Machiavelli described in Chapter 1, the different kinds of states those who are republics and other who are principalities. During the Quattrocento, Italy wasn’t a unified country as we know today. At that...
by Naully | Jan 4, 2019 | Insights
A lot of businesses frequently use the term Digital Transformation, but what does it actually mean? We have become so accustomed to digital technology, we are no longer able to imagine life without it. And yet, when it comes to the digital transformation of the work...
![[Slides] Rebuild Your Digital Strategy using Data, Personalitzation, and Hyper-Segmentation](https://naullynicolas.ch/wp-content/uploads/2018/11/hyper-segmentation-audience-automatique-1200px-par-630px.jpg)
by Naully | Nov 26, 2018 | Blog, Insights
When it comes to personalization, Amazon becomes top of mind. The online retail giant’s personalized recommendations have enabled their customers to find a product quickly, making the overall user shopping experience a smooth and pleasant one. With more companies like...
by Naully | Apr 23, 2018 | Insights
It was Carl von Clausewitz who first started to describe the differences between ideal performance and actual performance. In “On War”, he wrote: And while his context was in relation to war, we have since discovered it is a concept that can be applied in...
by Naully | Apr 6, 2018 | Insights
It’s no secret that hospitality marketing was turned upside-down by social media and the internet. Nowadays, instead of relying on travel books, travelers can look up reviews on travel blogs and websites, share experiences on social media, and ask others for...
![[Infographic] The Travel Marketer’s Guide To Customer Booking Habits](https://naullynicolas.ch/wp-content/uploads/2017/11/home-6-img-1-e1601242272292.jpg)
