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Workshop – For A Few Influencers More

[vc_row gap= »35″ equal_height= »yes » css= ».vc_custom_1536688011333{padding-top: 30px !important;padding-right: 80px !important;padding-bottom: 50px !important;padding-left: 80px !important;background-color: #f7f7f7 !important;} » el_class= »hiderow »][vc_column css= ».vc_custom_1536660320152{padding-top: 0px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;} » el_class= »hide-clmn » offset= »vc_hidden-sm vc_hidden-xs »][vc_empty_space height= »15″][vc_column_text]You’ve heard about influencers from peers and colleagues. You’ve seen Instagram influencers dancing on the edge of a bikini’s infinity pool… and you don’t really get what an influencer is, why they’re essential, or how they can assist promote your brand, product, or company. No worries, in that ship was everybody… or in that pool of infinity. Influencer marketing, or IM, appears to many to be a daunting mystery, and that’s why I  developed the For A Few Influencers More workshop.[/vc_column_text][vc_empty_space height= »15″][vc_column_text]

WHAT TO EXPECT

[/vc_column_text][vc_column_text]For A Few Influencers More is a extensive two-day workshop that brings brands, companies and bloggers together.

The workshop includes all you need to learn from WHY you are considering working with influencers (of any kind) to guarantee effective campaigns.Taking part in the two-day For A Few Influencers More workshop, you will leave with information, fresh abilities in content strategy, and a plan to either begin engaging influencers or alter your present approach to marketing influencer. Expect from the workshop the following:

  • Gain a holistic understanding of Influencer Marketing (IM)
  • Plan to create a budget your Influencer Marketing
  • Abilities to create an efficient content plan
  • Technique for influencer research / selection

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WORKSHOP ITINERARY

[/vc_column_text][vc_column_text]While at the request of the hosting brand or destination I will form and update final workshop plans, the following is the general schedule and subject of the For A Few Influencers More workshop.

Depending on the workshop’s expected size (no more than 40) or the sponsoring entity’s request, distinct sections of the workshop may be presented by extra content designers or marketing experts. When running sessions concentrating on such an intense subject as influencer marketing, it is always best to have varied knowledge.[/vc_column_text][vc_empty_space height= »15″][vc_column_text]

TIMELINE FOR THE TWO-DAY WORKSHOP:

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  • Introduction to Influencer Marketing – why you take the leap
  • De-mystifying the Influencer Skill  – understanding what an influencer’s work is effectively
  • Budgeting for Influencer Marketing–why and how to allocate funds is a hands-on session with OPEN DISCUSSION. It is suggested that you bring a high-level version of your working budget for private use (not sharing)
  • Campaign Case Studies–where you begin to see your ROI

End of Day 1. In collaboration with the hosting destination / sponsor, the evening schedule to be determined. I  suggest a group event to keep the momentum going and encourage ongoing debate!

  • Morning catch-up – check in with attendees, ready workshop leaders for quick connections
  • Building an IM plan – defining your objectives and creating a Scope of Work (SOW) is a hand-on session after the process presentation to be prepared with basic data re: current customer base / reach, desired demographic impression, example of current / past marketing plan
  • Engaging Influencers – presenting and soliciting an influencer IM plan Value of Influencer Teams – creating long-term parameters
  • Value of Influencer Teams – establishing long-term partnerships with a diverse reach
  • Bring others along – tips and tools to sell your team at the IM approach
  • Closing event –  time to connect with those you haven’t yet encountered

Please feel free to check out our internet course to get a preview of the content of the workshop. This is some of the material that I cover in my workshop on For A Few Influencers More, and I am pleased to share it to get the ball rolling for you.[/vc_column_text][vc_column_text]End of workshop. In collaboration with the hosting destination / sponsor, the evening schedule to be determined. I suggest a group event to keep the momentum going and encourage ongoing debate![/vc_column_text][vc_empty_space height= »15″][vc_column_text]

WORKSHOP FOLLOW-UP

[/vc_column_text][vc_column_text]No doubt, you don’t want that sum of time and money wasted after two intense days of studying and planning. Following the workshop, in terms of assistance and next steps, we will reach out to respondents. If someone wants to spend a few minutes clarifying anything that was covered in the workshop For A Few Influencers More, I will be happy to connect1-on-1 within 30 days of the workshop closing.

Should you need additional support or if you’d like to engage our consultation services, we’re happy to discuss that as well. Whether you would like us to vet influencers or create and run a campaign, we’re happy to do so. You should feel empowered and have gleaned the needed skills to start down the IM path after the For A Few Influencers More workshop, but like we always tell our kids “if you need help, just ask!” 

I am pleased to do that, whether you want ma to vet influencers or develop and operate a campaign.[/vc_column_text][vc_empty_space height= »15″][vc_column_text]

BOOKING AND PLANNING

[/vc_column_text][vc_column_text]Are you willing to involve your team in a workshop? Great! This is what we have to do next:[/vc_column_text][vc_column_text]

  • evaluate the team, group or association you would like to experience our workshop
  • download and complete THIS FORM
  • expect follow up within 3 business days to discuss workshop dates, expectations and agenda planning

[/vc_column_text][vc_column_text]Know that any size group from 10 to 30 is useful as you consider who you would like to engage in this workshop. The more, the better, as this will provide more possibilities for sharing and debate, but also understand that more direct attention will be given to a tiny community. I have presented to as many as 200 and as few as five.[/vc_column_text]

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