Your Guide On How to Create a Snapchat Geofilter
Now you have thought about how you’d like to use a Geofilter, the next step is to create one! This post is the second…
Are You a Renaissance Soul, too ?
Some people have known what they want to do all their lives and thus from from the minute they start to crawl and gurgle something…
How To Use Snapchat Geofilters For Your Travel Brand ?
In two posts I’ll be taking a deep-dive into Sponsored On-demand Geofilters as they are without doubt one of the easiest and most accessible Snapchat…
Which social networks should travel brands be using in 2017?
Recently, travel brands have been one of the biggest winners since social networks turned to advertising. After an painful start into the online world,…
Travel tech: Esplorio – your on the go travel diary
In this first Startup pitch post, I will a speak about a really fancy travel startup called: Esplorio. During my stay in London for…
How can the Travel Marketing Model canvas help Travel Experiences ?
Planning your marketing is tough. You know why? Because it requires you to answer a difficult question. How to create and market unique and immersive travel experiences…
Snapchat for Travel marketing: Best Practices
The basic premise behind Snapchat is pretty simple: share customizable, short-timed photo and video content with closest friends from your phone. But when it…
5 Reasons You Should Go to Travel Technology Europe 2017
Travel Techonology Europe is a few short weeks away. The conference, taking place Feb. 22-23, offers attendees access to the best in the travel…
Why Travel Brands Need To Be Innovative With The Digital Disruption Challenge
Note: This is a preview and free sample chapter from my book available here on Amazon ! WHAT IS “DIGITAL TRANSFORMATION”? There are many different ways in…
Digital and Omni-Channel Transformations: What if You’re Missing the Essential Ingredient?
The digital transformation is underway. However, it goes beyond the customer front-office. It also includes a profound transformation of an organization and its operations,…
How should you transform your organization ?
Digital transformation is becoming the latest challenge for any organization. The reason is because it impacts not only industry structures but also internal organization. CEO must constantly challenge…
Is your organization ready for the digital transformation ?
A lot of businesses frequently use the term Digital Transformation, but what does it actually mean ? We have become so accustomed to digital technology,…
Your beginner guide to Social Media Listening
Several marketers are hesitant to use social media data, and with good reason. At the same time data are large scale, timely, and inexpensive, they…
How I stopped worrying and learned to love big data and machine learning
In my pursuit of curiousity and knowledge, I decided to undergo a MOOC class on Coursera about Machine Learning. After few online readings, I…
Will wander with lust
Often, we can hear that traveling not only teaches us the value of life, but also makes us learners and observers. It helps us to…
Documentary- The Story of Content: Rise of the New Marketing.
Technology has changed the game. Consumers can ignore advertising and marketing at will. To break through the clutter, brands need to tell remarkable stories…